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Free · AI shopping visibility

Can AI assistants sell your products?

Check a product page: which AI crawlers can reach it, which product facts it publishes, and what an assistant could honestly say about it.

Use a product page for the full picture. The homepage rarely carries product data.

Engineering decisions show up in revenue

Speed, checkout, self-serve ordering and machine-readable catalogues are engineering problems with commercial results. Every figure here links to its source.

Questions

Should we block AI crawlers?

It depends which. Training crawlers (GPTBot, ClaudeBot, Google-Extended) use content to train models; blocking them is a business choice. Answer crawlers (OAI-SearchBot, PerplexityBot, ChatGPT-User) fetch pages to answer shoppers' questions; blocking them removes you from those answers.

Does Google-Extended affect Google Search?

No. Google says blocking Google-Extended affects Gemini training only, not Google Search ranking.

What is llms.txt?

An emerging, optional file that lists a site's key pages for AI tools. It's low effort, but not a standard yet, so it's worth only a few points here.

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