Platform · Headless Next.js
Headless Next.js storefronts
Fast, decoupled Next.js storefronts on Medusa, Shopify or a custom engine: static catalogue pages, live cart and checkout, and speed budgets in the build.
When Headless Next.js fits, and when it doesn't
A storefront that's fast by design, on whichever commerce engine fits your business.
Typical stack: Next.js, React Server Components, TypeScript, Headless CMS, Edge CDN.
Headless Next.js is a strong fit when
- Speed and design are competitive advantages for you
- You sell in several markets or through several storefronts
- Content and commerce teams need to ship independently
- You may change commerce engine in the next few years
Choose something else when
- A small catalogue and a standard design a theme already serves
- No team to own a separate front end after launch
What we build on Headless Next.js
The parts of a project where our engineering makes the difference.
01
Rendering per page type
Static catalogue pages refreshed by events, live cart, checkout and account.
02
Design system
Tokens and components shared by every page, so new pages stay consistent and fast.
03
Headless CMS
Editors publish landing pages and content without developers or deploys.
04
Search and merchandising
A dedicated search engine with facets, synonyms and rules your team controls.
05
Speed budgets in CI
Every pull request is checked for JavaScript size and Core Web Vitals before it ships.
06
SEO built in
Server-rendered content, structured data, sitemaps and redirects handled in code.
How it compares
The trade-offs we walk every client through before recommending a platform.
| Headless Next.js | Platform theme | |
|---|---|---|
| Speed ceiling | Very high: you control every byte | Limited by the theme and apps |
| Design freedom | Complete | Within the theme's structure |
| Moving parts | More: storefront, CMS, search | Fewer |
| Cost to build | Higher | Lower |
| Changing engine later | Storefront stays | Rebuild the store |
Systems we connect it to
Integrations we've built in real projects, each with its own sync design.
- SearchAlgolia, MeilisearchSearch results that are fast, forgiving and always in stock.See the sync design →
- PIMAkeneo, PimcoreProduct content written once in the PIM, published everywhere it sells.See the sync design →
- PaymentsStripe, PayPal, Adyen, Checkout.comEvery payment matched to an order, and every refund to a payment.See the sync design →
Questions about Headless Next.js
Which commerce engines can sit behind a Next.js storefront?
Medusa, Shopify (through its Storefront API), BigCommerce, commercetools or a custom engine. The storefront talks to the engine through its API.
Is headless always faster?
No. It raises the ceiling, but speed comes from rendering choices and discipline. We set budgets in the build so it stays fast after launch.
Book an architecture review
A 60-minute session with a senior architect. We review your current platform, integrations and growth plans, then send a written summary of risks and options.
- For companies with a real platform decision coming up
- NDA signed before we talk details
- The written summary is yours to keep